Friday, May 18 2012 @ 11:35 am ACST
Contributed by: Brett Northey
AFL Media Release
The AFL is pleased to announce a partnership with Cadbury which launches the AFL’s official alternative version of the game – Cadbury AFL 9s.
To showcase the new touch version of AFL, an exhibition Cadbury AFL 9s match will be played on football’s biggest stage, the MCG tonight, Friday, May 18.
The Cadbury Super Team will take on the Coles All Stars during half-time of the blockbuster between Collingwood and Geelong.
Captaining the Cadbury Super Team will be Alex Davis, partner of Collingwood star Scott Pendlebury and captaining the Coles All Stars will be Geelong Premiership captain Cameron Ling.
Andrew Dillon, AFL General Manager of Game Development said Cadbury AFL 9s is easy to play, less physically demanding and offers a game where participation, enjoyment and safety are a priority.
“Cadbury AFL 9s is a central part of our growth strategy that aims to have one million participants playing the game by 2016".