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30,000 welcomed to an AFL match for free during Multicultural Round

  • Thursday, July 17 2014 @ 11:27 pm ACST
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Australia

The AFL and Australia Post are inviting up to 30,000 new arrivals to Australia to join in the celebrations this Multicultural Round, thanks to the My Passport to Australian Football campaign.

 
Round 18 of the Toyota AFL Premiership season will celebrate ‘Many Cultures, One Game', highlighting the contribution multicultural communities make to Australia's Game at all levels as well as the ongoing initiatives across the AFL to engage with new communities and potential fans.
 
People who hold an international passport can access free tickets to attend an AFL match during Multicultural Round but they must pre-register to download the tickets by visiting www.afl.to/myaflpassport. Tickets are limited so people are urged to register as soon as possible.

 

A high number of tickets have been snapped up across the country already, however tickets are still available to games in Victoria and NSW. More than 15,000 people from over 90 international countries have used their passports to register with the AFL so they can attend a match during the round and to experience the multicultural festivities which mark ‘Many Cultures, One Game’.
 
AFL CEO Gillon McLachlan said that a record number of activities across the round would include the national campaign My Passport to Australian Football to encourage potential new fans to enjoy the experience of attending an AFL match.
 
“The AFL and Australia Post are excited by the My Passport to Australian Football initiative which aims to welcome thousands of multicultural spectators to the game during this round dedicated to celebrating diversity in football and more broadly in the Australian community,” Mr McLachlan said.
 
“This offer has been enthusiastically received and as a result tickets allocated to the offer have been increased to 30,000.
 
“This campaign is for all Australians and we also encourage fans of our game to invite a neighbour, friend or workmate who is culturally diverse and has never experienced the game to take up the ticket offer and enjoy the experience together.
 
"The AFL is committed to reflecting Australia’s cultural diversity by providing an environment which welcomes people from all backgrounds to enjoy our game as supporters, players, umpires or administrators.”