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Thursday, October 17 2019 @ 12:45 am ACDT

WAFL International Round a huge success

Australia

The West Perth Football Club was much like other historic football clubs that find themselves at the mercy of changing demographics and now classified as "inner city".

In 1994 West Perth bit the bullet and moved from their traditional Italian community based Leederville to the populous new city of Joondalup. It was a major upheaval, with clashes between the members wishing to remain “West Perth” and the club’s desire to appeal to the new and wider community of Joondalup.

In 2012 the club successfully promoted the idea of a WAFL International Round with the West Perth F.C. donning Union Jack style jumpers and appealing to the large English immigrant community. The club also undertook an energetic campaign of attending all 65 schools in the area and engaging the media. 6044 people attended, the second largest WAFL H&A of the season against poorly supported Subiaco F.C.

The West Australian newspaper reported that the AFL "was astounded at the response to a club venture" and that the AFL "told the Falcons that it hopes to learn some lessons from the initiative to help drive its own marketing strategy."

WA Football Commission competitions director Grant Dorrington described the event as a sensational result for West Perth and the WAFL.

In a follow up, it was reported that the club recently won the City of Joondalup Australia Day award for community promotion and involvement. Club president Brett Raponi said the Labor Party had recognised the role that football and the Falcons played in the northern suburbs. Now the club is welcoming a Labor promise to spend up to $9 million at Arena Joondalup. The money would be used to build a two-storey facility that would house change rooms, an administrative area and function rooms for West Perth and other clubs in the district, bringing it up to AFL standard.

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WAFL International Round a huge success | 3 comments | Create New Account
The following comments are owned by whomever posted them. This site is not responsible for what they say.
WAFL International Round a huge success.
Authored by: Aaron Richard on Saturday, February 16 2013 @ 09:12 pm ACDT

Certainly an interesting concept...

I seem to remember it being deliberate that the original Freo jumper had the colours of the Italian flag across the chest (as well as the green/red of port and starboard).  Or was that just an urban footy legend?

Central Districts in the SANFL also I think chose their colours and mascot (Bulldogs) in the 60s at least partly due to the large number of British migrants in the area.  Might google that to see if my memory's playing tricks on me...

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WAFL International Round a huge success.
Authored by: Harley Vague on Sunday, February 17 2013 @ 12:29 am ACDT

The Red and Green of the original Fremantle (Dockers) jumper was to signify port and starboard lights . The white was purely incidental to allow purple be the main colour. Fremantle is more known for it's Slavic community involvement. West Perth was known as the "garlic munchers". A newspaper article did mention Central Districts in the SANFL who are the highly successful red/white/blue Bulldogs. It wasn't a big step for West Perth as they are red&blue..

The AFL has all these theme rounds so they will be asking whether an International round will be a winner for them. I can see the Carlton Azure Blues being a hit.

 

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WAFL International Round a huge success.
Authored by: Aaron Richard on Sunday, February 17 2013 @ 06:40 am ACDT

 Carlton would probably be up for it - Troy and I met with someone from the Blues a few years back (prominent Italian-Australian sports writer Tony Di Bolfo) about how they could increase their international profile.  Plus there are the obvious connections with the Italian team of the century etc.

So go the Azzuri!

 

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