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Pyramid Power create international Big Brother Club Network


“Imagine all the people… sharing all the world.”

What does John Lennon’s ‘Imagine’ have to do with linking up international Australian Football clubs all over the world? Well this song was the inspiration for Pyramid Power’s Wesley Hull to embark on a virtual voyage of discovery, contacting clubs across Australia and around the world through social media and asking them to become part of their network as a “big brother club”.

Pyramid Power is no stranger to crossing boundaries and linking communities together. The club is a small junior football club located in the small town of Gordonvale near Cairns and 80-90% of the kids come from remote and impoverished communities in the Torres Strait and the Cape York Peninsula and are boarders at the town’s indigenous college. Others come from the nearby Yarrabah aboriginal community.

Having witnessed how AFL could provide a bridge into the community for their young players, Hull started thinking about using social media to bring the little community into the wider world, raising the club’s profile and creating opportunities and pathways for the kids that might otherwise not exist. After a little research, Hull gradually uncovered a network of national and international teams.

“I literally thought, “Why not? What harm could it do?”’ says Hull. ‘From there I chased a goal of 25 international and 10 domestic.”

Currently, Pyramid Power has 22 confirmed international “big brother” clubs and 4 domestic, and the number is rising exponentially as clubs get involved and share the word around their own leagues and networks.

“What staggers me is not the idea- that was relatively easy,” admits Hull. “It is the amazing response we have had from overseas and national clubs. Not just the goodwill and messages of support, but offers of player scholarships, player exchanges, joint promotional opportunities and shared ideas.

“I have had CEO's, presidents and general team people applauding our initiative. That is gratifying, but also mind-blowing to think of people across the globe recognising us...little Pyramid Power.”

As well as opening up the kids’ eyes to the wider world and making the game more enjoyable for them, Pyramid Power’s initiative is also a great way for the kids from remote communities to interact with people around the world who love AFL as much as they do, and is helping to supplement their educational, social and cultural learning.

Pyramid Power currently has big brother clubs in the USA, Canada, Japan, China, Vietnam, all across Europe, and as far away as Chile and Argentina. Hull is also hoping to extend the invitations to Australia’s neighbours and invite teams in New Zealand and across the South Pacific islands to become big brother clubs too.
If you would like your club to become part of Pyramid Power’s network, get in touch with Wesley Hull on facebook.

More about Pyramid Power’s incredible story can be found on the AFL Queensland website - The Mouse That Roared.

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Pyramid Power create international Big Brother Club Network | 6 comments | Create New Account
The following comments are owned by whomever posted them. This site is not responsible for what they say.
Pyramid Power create international Big Brother Club Network
Authored by: Wesley Hull on Monday, December 10 2012 @ 04:00 pm ACDT

Since the time of this article being posted in August, the Pyramid Power "Brother Club" project now boasts 60 clubs across the world in most Australian Rules playing nations and on all continents except Antarctica.

Pyramid Power create international Big Brother Club Network
Authored by: Brett Northey on Tuesday, December 11 2012 @ 10:01 pm ACDT

So what you're saying is those pesky penguins down south have given you the cold shoulder.

Brett Northey - Co-founder and Chief Editor of WFN
Pyramid Power create international Big Brother Club Network
Authored by: Harley Vague on Wednesday, December 12 2012 @ 08:58 am ACDT

Wesley, have you considered further aims for pp? Something more physical like hosting, visiting or aiding?


Pyramid Power create international Big Brother Club Network
Authored by: sverik25 on Friday, December 14 2012 @ 09:37 am ACDT

Is there a list of the clubs somewhere? I'd be interested to see all of them.

Pyramid Power create international Big Brother Club Network
Authored by: Wesley Hull on Tuesday, December 18 2012 @ 04:31 pm ACDT

Thanks for the questions regarding Pyramid Power. Firstly, the club is currently in negotiations to have kids from overseas come and play next year. This is a direct result of the Brother Club idea, with potential players from England, PNG and maybe Canada and Fiji. We are also trying to assist clubs elsewhere with donations or other assistance. This includes trying to help local school programs. One challenge i'd love help with...to get Aussie Rules in Turkey back up and running with the Karsuyaka Dockers...even as a 9's team. Anyone can help here and i'll contact their only remaining member.

As for a list of brother clubs, we are soon to release our bebsite and a whole page has been devoted to a full list. Will advise more on this shortly.

Pyramid Power create international Big Brother Club Network
Authored by: Wesley Hull on Friday, February 01 2013 @ 11:47 pm ACDT

As a follow up to the questions raised by Harley Vague concerning a full list of Pyramid Power Brother Clubs, today our club officially released their new website. Amongst other things, the site features a page which lists all current Brother Clubs. The list is now 70 clubs, and we are now working more closely with individual clubs to facilitate player exchanges (with clubs in England and Papua New Guinea), donations to clubs in need, ambassador roles with charity organisations and a variety of other activities.

For those interested, the club website can be found at: http://pyramidpower.weebly.com/index.html