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Cadbury AFL 9s launched for 2012

  • Friday, May 18 2012 @ 11:35 am ACST
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General News

AFL Media Release

The AFL is pleased to announce a partnership with Cadbury which launches the AFL’s official alternative version of the game – Cadbury AFL 9s.

To showcase the new touch version of AFL, an exhibition Cadbury AFL 9s match will be played on football’s biggest stage, the MCG tonight, Friday, May 18.

 The Cadbury Super Team will take on the Coles All Stars during half-time of the blockbuster between Collingwood and Geelong.

Captaining the Cadbury Super Team will be Alex Davis, partner of Collingwood star Scott Pendlebury and captaining the Coles All Stars will be Geelong Premiership captain Cameron Ling. 

Andrew Dillon, AFL General Manager of Game Development said Cadbury AFL 9s is easy to play, less physically demanding and offers a game where participation, enjoyment and safety are a priority. 

“Cadbury AFL 9s is a central part of our growth strategy that aims to have one million participants playing the game by 2016".

 

"The fact that it is a game that anyone of any age and ability can play is an exciting opportunity for us that we think will open up a new social market while providing an alternative way to learn how to play Australian football.

"The Cadbury partnership allows us to take this version of the game to a bigger audience.

"Cadbury AFL 9s can be played in community competitions, schools and overseas with people of all ages and ability levels to participate in male, female or mixed teams as determined by the individual competition,” said Mr Dillon.

Cadbury AFL 9s will finish the season on a high, with one lucky fan winning the opportunity to have the Cadbury Super Team play an AFL 9s game at their local oval with more than 200 of their friends and family. 

The next Cadbury Super Team is shaping up to include the same high calibre of players with both Goodes and Thomas already committed as co-captains.

In January, 20 of the AFL’s finest including the likes of Adam Goodes, Dale Thomas, Jobe Watson, Nic Naitanui, and Sam Mitchell formed the Cadbury Super Team and took on locals from Blacktown.

 

Kraft Foods Australia Corporate Affairs Manager, Greta Cooper, said: “Cadbury AFL 9s is focused on engaging with Australians of all ages at a grassroots level which very much aligns with Cadbury’s family values.

“It also brings together two of Australia’s most iconic brands, Cadbury and the AFL, to deliver one of the biggest prizes ever offered to AFL fans via the Cadbury Super Team.

"We believe the chance to win the opportunity to play against some of the AFL’s best players, including Thomas and Goodes, at the winner’s local oval is an incredibly exciting proposition and ultimately a money can’t buy experience.” 

Look out for information regarding the launch of the Cadbury Super Team promotion later in the 2012 season.

AFL fans can see Cadbury AFL 9s in action throughout the season with demonstration matches being played during halftime breaks at one AFL match each week. 

Team registrations are now open for the Spring and Summer seasons - to register go to www.afl9s.com.au to find your local competition.