Welcome to World Footy News
Thursday, October 19 2017 @ 04:02 PM ACDT

Aussie X land Dragon's cash

North America

Aussie X is a sporting program that takes footy, cricket and netball to Canadian schoolchildren.  This week they appeared on the Canadian TV show Dragon’s Den.   The program hosts businesses and entrepreneurs to appeal to a panel of venture capitalists to invest in their business or idea for a cut of the business. 
 
Aussie X was chasing $150,000 to grow their business and expand their program (including potentially into America next year) in exchange for a 20% stake in their business. After a pitch and demonstration that went down well with the investors they were knocked back a number of times before Jim Treliving, Chairman of Boston Pizza responds to the call of “make us an offer mate”. He then offers $150,000 for 50% of the Aussie X business which after a short deliberation is accepted by the pitch team. 

Youtube footage of the program can be seen below.

Share
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Digg
  • Twitter
  • SlashDot
  • Del.icio.us
  • Yahoo Buzz

Story Options

Aussie X land Dragon's cash | 5 comments | Create New Account
The following comments are owned by whomever posted them. This site is not responsible for what they say.
Aussie X land Dragon\'s cash
Authored by: Troy Thompson on Tuesday, November 15 2011 @ 11:50 AM ACDT

Some more detailed info on Aussie X and the washup from the show from the Fiancial Post - here.

[ # ]
Aussie X land Dragon\\\'s cash
Authored by: Harley Vague on Tuesday, November 15 2011 @ 12:49 PM ACDT

This is one of most most exciting developments I've heard of in a while. As I was reading the article I was wondering where the "business" direction was heading.I do agree with the "expert's" opinion. As a corporate bonding business it has competitors and what it really slots into is being sponsored. With the current tired Australian tourism advertising not being terribly effective  is it time to try something new ? What would Australian tourism get ? I suggest dedicated people reaching a wide audience spending quality time. It is inevitable that whilst teaching sport that non-sports queries about Australia and what it offers would eventuate.

[ # ]
Aussie X land Dragon\'s cash
Authored by: Brett Northey on Tuesday, November 15 2011 @ 03:43 PM ACDT

We started to follow Emile's work back in 2008:  Teaching footy to the kids in Canada

It goes to show these things take time and need a year after year commitment to slowly build them up, explore opportunities, bring in partners etc.

It's interesting to ponder where this could lead purely from a footy point of view.  Getting so many kids exposed to the game must help the OAFL with future recruitment.  To really make a big difference though either the program would have to get huge (hopefully it will) or there needs to be ongoing games at club or school level for some of the kids to feed into.

Hopefully somehow AFL Canada / the OAFL can make that connection to fully benefit from the groundwork.  I've always seen so many similarities between Canada and Australia and see real potential for footy to become a reasonably popular amateur sport there.

---
Brett Northey - Co-founder and Chief Editor of WFN
[ # ]
Aussie X land Dragon\\\'s cash
Authored by: Harley Vague on Tuesday, November 15 2011 @ 05:33 PM ACDT

Canadians don't just share a similar population concentrated along the Southern extremities of a harsh land but what is simplest to sum up as a Commonwealth upbringing. They even have a East/West divide that extends to sports. In general terms the Canadian passion is ice hockey so acceptance of AFL is not a problem and IMO I see great potential. The question is quality Vs quantity. On the West coast we have the CDJAFL which has produced a senior team after junior teams progressed . In places where juniors have taken up AFL the problem has always been in providing the link. In Sydney it took a while for the high profile Sydney Swans to increase participation rates and then took another period to provide a pathway to senior clubs. If it was only a question of pathways then it'd be a nice problem to have.

[ # ]
Aussie X land Dragon\'s cash
Authored by: Brett Northey on Sunday, November 20 2011 @ 01:31 PM ACDT

Unfortunately the video from the show is no longer available on youtube, and the show's website blocks users outside of Canada from watching it, for some reason.  A shame, I didn't get to see it.

---
Brett Northey - Co-founder and Chief Editor of WFN
[ # ]