Welcome to World Footy News
Saturday, September 26 2020 @ 05:54 pm ACST

Objections sought as Australia Network set to dump Aussie rules coverage in Asia

Asia

The Australia Network provides Australian TV content into Asia (on satellite/cable TV) much the same as Radio Australia does with radio content. It is a government program that has been provided by the ABC but with programs from across the Australian TV networks. On weekends this extends to coverage (often live) of AFL matches. This provides a strong link and easy access to the game for homesick expats but also a window into the Australian game for many Asian locals who have an interest in the game.

With a number of junior programs being conducted by footy clubs across Asia, other than playing the game there is no better way to give these kids an appreciation of the game than by being able to show them footy beamed live from a packed MCG, Footy Park or Subiaco. Developing links with the local community can also be based on gatherings around the TV particularly on Anzac Day and for the AFL Grand Final when many are introduced to the AFL for the first time.

This is however all under threat with the current 10 year deal set to expire at the end of August and the winner of the next 10 year tender, is yet to be announced by the Departmentof Foreign Affairs & Trade. According to AusNet's CEO, Bruce Dover, "DFAT has indicated in the associated tender documents that in any case in thefuture, sports programming on the channel should be limited, as 'much of the Sports [football] historically shown appeal more to the expatriate community rather than the target audience.' Consequently, sports programming - be it NRL, rugby or AFL - will be significantly restricted on the channel after August 2011."

A campaign of objection against this attitude is being conducted across the region but every voice will assist in making the feelings of all to be affected by this clearly known. Email objections should be directed to:

The Prime Minister, Julia Gillard at; http://www.pm.gov.au/contact-your-pm2.

The Foreign Minister, Kevin Rudd, at; kevin.rudd.mp@aph.gov.au3.

The Australian Embassy Jakarta at; public-affairs-jakt@dfat.gov.au

For more thoughts on this you can read the heartfelt article "Trouble at the Cave"  by Eric Ellis on the website of our friends at The Footy Almanac.

 

Share
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Digg
  • Twitter
  • SlashDot
  • Del.icio.us
  • Yahoo Buzz

Story Options

Objections sought as Australia Network set to dump Aussie rules coverage in Asia | 4 comments | Create New Account
The following comments are owned by whomever posted them. This site is not responsible for what they say.
Objections sought as Australia Network set to dump Aussie rules coverage in Asia
Authored by: Brett Northey on Tuesday, May 24 2011 @ 04:39 pm ACST

This does look pretty grim.  Given that the Federal Government has identified Australian football effectively as an export product then it would be poor form for it to be undermined this way.

 

---
Brett Northey - Co-founder and Chief Editor of WFN
[ # ]
Objections sought as Australia Network set to dump Aussie rules coverage in Asia
Authored by: Harley Vague on Tuesday, May 24 2011 @ 07:21 pm ACST

It is hard to fathom the logic of the Australia Network .

They are boadcasting Australia content TV into various parts of the world apparently to promote Australia and it's talent but it's target audience and benefits are not clear .And do they receive any ratings style feedback as to it's effectiveness ?

Without debating the rest of Australia network's content it would seem that AFL ticks all of the boxes .It's a purely Australian product and an Australian export that requires no overseas imput and promotes Australian lifestyle and culture .It's popular and eye catching to grab a newcomer's ,hopefully to hold that attention and lead to further appreciation of things Australian .

[ # ]
Objections sought as Australia Network set to dump Aussie rules coverage in Asia
Authored by: Mal on Wednesday, May 25 2011 @ 08:29 am ACST

As an Expat living in Vanuatu and teaching Aussie Rules, I use the AFL broadcast on the Australian Network as a teaching tool. This broadcast is free to air on the local TV here. The Expat community here are able to afford Pay TV, which also broadcast Aussie Rules, so their viewing wont be interrupted. But the loss of games on local TV for the Ni-Van community will be such a backward step for the sport.

On the surface this decision seems confusing, considering that the Aust Gov is assisting the sport in other areas. Any step forward in other areas can be enhanced by the watching of the game. To have 30-40 boys & girls come together at the next training session and talk about games they watched over the weekend is invaluable. It hurts to say but even dicussing how the Crows lost to the Magpies is a benefit.

For the AFL to expand the game internationally, it must be shown on local TV. Its not a money earner for them, but rather a teaching and promotional tool. It's the quickest way to get a new community excited about the Greatest Game on Earth.

Thanks

[ # ]
Objections sought as Australia Network set to dump Aussie rules coverage in Asia
Authored by: Brett Northey on Wednesday, May 25 2011 @ 05:38 pm ACST

Adelaide lost to Collingwood?  I don't think so.  We were 4 goals up into the last quarter... for some reason I have no memory of what happened after that, surely we didn't lose from there... I must have repressed the memories.

Seriously though, thanks for the comments Mal.  We'd like to hear as many similar stories as we can collect.

---
Brett Northey - Co-founder and Chief Editor of WFN
[ # ]