Blues go RED for Africa
Thursday, August 05 2010 @ 06:31 am ACST
Contributed by: Troy Thompson
RED was created by Bono and Bobby Shriver and is a business to raise awareness and money for the Global Fund to invest in African Aids programs by teaming up with the world’s most iconic brands to produce RED branded products. RED partners and events, of which Nike RED laces is an example, have generated $120 million to the Global Fund helping to medicate people with HIV/AIDS in Africa and educate young people in Africa about the disease.
You can view Nike’s - Lace Up, Save Lives video at http://www.youtube.com/user/nikefootb...SY8egnZL7w
And you can buy your RED laces at the following link - http://www.nikestore.com.au/www/585/1...1930_.html