Contributed by: Brett Northey
AFL Canada's fundraising and publicity machine is in full swing for the International Cup. Recently Canada's Sportsworld TV show featured an interview with coach Greg Everett and former Sydney Swan Tony Morwood, which can be viewed on the Northwind webpage. Their fundraising includes a golf day in which an Audi car will be won.
More details can be found at AFL Canada, including some sponsorship packages. The Sportworld footage can be viewed at this link (but note it is 16 MB long). Hopefully other countries are promoting their national side to the local media too. Spain would have to be the most innovative, with a theme song released and national TV coverage.
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